Unlocking the Power of Property Videography: Elevate Your Real Estate Marketing Strategy

Unlocking the Power of Property Videography: Elevate Your Real Estate Marketing Strategy

In the fast-paced digital world of real estate, the key to standing out lies in innovative marketing strategies. As technology continues to evolve, property videography has emerged as a game-changer, offering unparalleled benefits for agents, sellers, and buyers alike. In this post, we'll delve into the transformative advantages of incorporating property videography into your marketing arsenal, supported by compelling statistics highlighting the effectiveness of video marketing in the property sector.

1. Captivating Visual Experience:

Property videography enables you to showcase your listings in a dynamic and immersive manner. Instead of static images, potential buyers can visualize themselves walking through the property, gaining a deeper sense of its layout, ambiance, and unique features. According to research, properties listed with video receive 403% more inquiries than those without.

2. Enhanced Engagement:

Video content has become increasingly popular across all digital platforms, and real estate is no exception. Studies reveal that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. By leveraging property videography, you can capture the attention of your target audience and keep them engaged for longer periods, increasing the likelihood of conversion.

3. Increased Reach and Exposure:

In today's competitive market, reaching the right audience is essential for success. Video content has a higher likelihood of being shared and virally distributed across social media platforms, expanding your property's reach far beyond traditional marketing channels. Properties listed with video receive 403% more inquiries than those without, highlighting the significant impact of video content on lead generation.

4. Establishing Credibility and Trust:

In an industry built on trust, establishing credibility is paramount. Property videography allows you to showcase your professionalism and expertise, instilling confidence in potential buyers. According to recent surveys, 73% of homeowners are more likely to list with a real estate agent who offers to create a video for their property.

5. Competitive Edge:

Innovative marketing strategies can provide a competitive edge in a crowded marketplace. By embracing property videography, you differentiate yourself from competitors who rely solely on traditional marketing methods. Research indicates that including video on a landing page can increase conversion rates by 80%, demonstrating the significant impact of video content on buyer decision-making.

In conclusion, property videography offers a multitude of benefits for real estate professionals seeking to elevate their marketing efforts. From captivating visual experiences to increased engagement and exposure, the statistics speak for themselves. By harnessing the power of video content, you can effectively showcase your listings, establish credibility, and gain a competitive edge in the market. Embrace property videography today and unlock the full potential of your real estate marketing strategy.

Jam Shakeshaft Video offers a range of property videography options to suit any property and any budget. including, but not limited to, highlight reels, corporate buildings, full property tours, drone-style fly-around, estate agent introduction tours, and case studies.

why not watch some examples of our work below?

Unlocking Business Success: The Power of Video Marketing with a Professional Production Company

In today's digital age, where attention spans are shrinking and competition is fierce, businesses must continually seek innovative ways to capture and retain the interest of their target audience. Amidst this dynamic landscape, video marketing has emerged as a potent tool for businesses to engage, inform, and convert their audience effectively. However, creating compelling and high-quality videos that resonate with your audience requires expertise and finesse, making the choice of a video production company crucial to your success.

Here are compelling reasons why partnering with a professional video production company can be a game-changer for businesses seeking to leverage the power of video marketing:

1. **Expertise in Storytelling**: Professional video production companies excel in the art of storytelling. They understand the nuances of crafting narratives that resonate with viewers emotionally, leaving a lasting impression. By harnessing their storytelling prowess, businesses can create videos that not only showcase their products or services but also connect with their audience on a deeper level, fostering brand loyalty and trust.

2. **High-Quality Production Value**: In the crowded digital landscape, quality matters. Amateurish or poorly produced videos can tarnish a brand's reputation and fail to capture the attention of viewers. Professional video production companies leverage state-of-the-art equipment, cutting-edge technology, and seasoned expertise to deliver videos of exceptional quality. From crisp visuals to immersive sound design, their attention to detail ensures that every frame exudes professionalism and captivates the audience.

3. **Tailored Strategy and Creative Vision**: A reputable video production company works closely with clients to understand their unique goals, target audience, and brand identity. They collaborate to develop a tailored video marketing strategy that aligns with the client's objectives and resonates with their audience. Whether it's a promotional video, product demonstration, or brand story, these professionals bring a creative vision to life, ensuring that every video serves its intended purpose and drives meaningful results.

4. **Optimized for SEO and Online Visibility**: In the digital realm, visibility is key to success. Professional video production companies not only create compelling content but also optimize it for search engines. They incorporate relevant keywords, meta tags, and descriptions to enhance the discoverability of videos across various online platforms. By leveraging SEO best practices, businesses can increase their online visibility, drive organic traffic, and expand their reach to a broader audience.

5. **Measurable Results and ROI**: One of the most significant advantages of partnering with a professional video production company is the ability to track and measure the performance of video marketing campaigns. These companies provide valuable insights into key metrics such as views, engagement, and conversion rates, allowing businesses to evaluate the effectiveness of their videos and optimize their strategy accordingly. With a clear understanding of ROI, businesses can make informed decisions and allocate resources wisely, maximizing the impact of their video marketing efforts.

In conclusion, the benefits of partnering with a professional video production company for video marketing are undeniable. From expert storytelling and high-quality production value to tailored strategies and measurable results, these companies play a pivotal role in helping businesses unlock their full potential in the digital landscape. By harnessing the power of video marketing and leveraging the expertise of a reputable production partner, businesses can stand out from the competition, captivate their audience, and drive sustainable growth and success.

10 Corporate Interview Video Techniques

10 Corporate Interview Techniques That Will Boost Your Content

Nowadays, corporate videos are not about pushing a product in your viewer’s face and hoping they’ll buy all the hype; they’re about forging an authentic connection with your viewer, providing real value, and engaging them with well-told stories.

he key to establishing a relationship of trust with your viewer is to set the right tone with your video. This starts by interviewing the right subjects, asking the right questions, and knowing how to make them look good on camera.

To aid you on your mission to creating a corporate video that accomplishes all of these things, we’ve compiled a list of expert tips and techniques for conducting interviews that will make your subject shine.

10 On-Camera Interview Tips and Techniques

Preparation Before the Shoot:

1. Find the right interviewees

One thing is for sure: If you get bored listening to your interviewees, chances are that your audience will too. This is why one of the keys to creating an engaging video is to find subjects who can express themselves freely on camera.

Ask yourself, “who do I want my viewers to relate to?” If it’s a recruiting video, you could feature other employees instead of the CEO of the company; this would allow viewers (potential hires) to more easily relate to the subject of your video. Or, if it’s a video directed toward potential clients, you could feature other satisfied clients.

2. Research topic

Next, you should research the topic by either searching online or, if there isn’t sufficient information available there, conducting a pre-interview with the subject to get a better feel for the type of questions you need to ask.

3. Prepare questions

For obvious reasons, avoid questions that require a simple “yes” or “no” response. Stick to open-ended questions and give your subjects the time needed to develop their responses without letting them go off on tangents.

Arrange your questions so that they tell a story, and cover the 6 Ws: Who, What, Where, When, Why, and How. This way, you have the ingredients to create a complete narrative, with a setting, characters, plot, and resolution.

4. Rephrase questions as declarative statement

Instead of asking an obvious question, which may make them feel like they’re being interrogated, disguise it as an invitation to a conversation.

For example, “What differentiates your service from others like it?” can be replaced with “Tell me about a time you and your team went above and beyond the call of duty.”

Remember to avoid spreading yourself too thin with your questions. Focus on a specific topic or point, and stay on target.

Also, ask relevant questions that viewers might want answers to. For example, a customer testimonial should address concerns or objections potential clients might have.

But whatever you do, don’t give your subjects a list of the questions they will be asked before the interview. Although this may allay their fears, it can also lead them to memorize their responses, which makes for a stale interview lacking in spontaneity. Instead, give them a general idea of the points you will cover.

5. Decide on the kind of interview

There are two kinds of interviews you can conduct: a standard Q and A session or a monologue-style interview.

Of the two, the second will ensure a more natural and free-flowing interview which will allow you to edit out mistakes by leading into b-roll footage and voice overs.

Also, depending on the kind of interview you choose, the subject will either look directly into the camera or off to the side of it.

Although the first is sometimes used with media-savvy interviewees who are not afraid of looking right into the lens, the second is the most common format as it allows subjects to look at the interviewer’s face while speaking.

6. Prepare the subject

Once you have a list of the questions you want to ask your subjects, the next step is to prepare them for the interview.

To ensure that your subjects feel as comfortable as possible, address concerns they may have, such as appearing unattractive on camera or not phrasing something properly. Let them know you can edit out any mistakes and make them look as good as possible on camera.

Rehearse good interview techniques with them beforehand, such as not giving obvious answers to questions but rephrasing their answers into declarative statements that flow in a natural way.

For example, if you ask your subject, “What do you like most about your job?” they shouldn’t answer with “the work environment” or one-word responses that would confuse viewers who haven’t heard the question.

Also, for editing purposes, instruct the interviewee to repeat the question in their answer. For example, to the question mentioned above, they should respond, “What I like most about my job is that…”

7. Make the subject feel comfortable

The best way to achieve natural and spontaneous responses is to start the interview with throwaway questions that can later be edited out. This will allow the subject to loosen up and feel more comfortable once you get to the more substantive questions.

One important thing many first-time interviewers overlook is to keep quiet while the subject is answering questions; you don’t want the “hmms” and “oh right” to be heard over your interviewee’s voice. Instead, engage them silently by smiling, nodding, and making eye contact.

Since you’ll likely be taking on the dual role of interviewer/director, make sure to appear interested and encouraging, even while you’re attentive to the technical aspects of the production.

8. Direct the way questions are answered

To ensure you have all the necessary material to weave your story, run up your main questions with pertinent follow-up questions.

While you want to avoid interrupting your subject in the middle of an answer, don’t be hesitant to take control of the interview if your subject starts to go off on a tangent.

Also, don’t be afraid to broach difficult subjects and press your interviewee if you need more information or want him/her to repeat their answer but from a different angle.

The mark of a good interviewer is the ability to ask sometimes difficult questions to get the information you need and achieve the tone or feel you’re going for.

Besides rambling answers, also avoid flailing hands and the excessive use of repetitive hand gestures.

9. Get up close and personal

One way to distract your interviewee from all the video equipment and lights is to position yourself as closely to the subject as possible; this way, their attention is on you and your questions, not the surroundings.

By approaching them with a genuine heart and creating an open and authentic atmosphere, you’ll prompt them to do the same. Remember, your energy will rub off on the interviewee, so you want to go into the interview with a good amount of enthusiasm and genuine interest.

An effective technique for creating an engaging video is to trigger emotions, not just facts. You can do this by asking the interviewee how they “feel” about a topic or what they “believe in their heart” about a certain issue.

10. Be spontaneous and creative

Lastly, don’t be afraid to veer off from your planned script. Pose spontaneous questions when necessary and ask the interviewee for a final comment on anything he/she thinks you might have missed. This can bring to light some key information you might have overlooked.

And a tip for those interviewing subjects who have trouble loosening up on camera: When the interview is over, don’t stop filming; keep the camera rolling. This can sometimes lead to some of the best quotes and moments captured on camera.

is your business looking for some corporate interview content? Contact Jam Shakeshaft Video today for a competitive quote for projects of all size.

Below is some examples of our work:

Competitive Videos For Small Businesses - 7 Ways To Boost Your Brand

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should!

If you’re wondering how to use video to market your small or any sized business, Jam Shakeshaft Video is here to help you get started. We’ve rounded up a list of seven different ways your business should be using video, so you can get started on receiving the benefits from professional video content.

---

INTRODUCTION VIDEOS

Part one of the Curvabilis yoga course held by Megan Marcelle Yoga.

1. Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Not only are you adding a face to your business, but you can add a video to your homepage or social media platforms simply outlines what you do and what problem you solve for your customers. Even better, keep it under 60 seconds so your message, sale or service is absorbed by the viewer.

You’ll find this is a lot more effective than trying to cram the same explanation, sale or services into the headline and first paragraph of your home page. all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in short introduction video makes describing complex concepts much easier—and easier to understand to the viewer.

Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy or commit to a service.

---

TESTIMONIAL VIDEOS

Johnson & Boon's Legal Guard - Recommendation from Naked Media

2. Highlight Social Proof with Video Testimonials

If you’re doing your job right, your biggest brand advocates should be your customers or clients. Why not get them in front of a camera and share what it is that makes them love your product and your company so much?

First-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. In fact, 46% of adults in the UK say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester.

Video customer testimonials are way more believable and affective than the standard, one-line blurb.
It’s the difference between this:

“I couldn’t believe what ABC company did for my wedding!” – Sally, NYC

Johnson & Boon's Legal Guard - Recommendation from Naked Media

And this… (the video above) This video provides the connection from meaningless words on a page to something thats heartfelt and meaningful.

---

EDUCATIONAL VIDEOS

A short, punchy icon animation to fit in time with the voiceover. This animation was to explain why to choose Sykes Holiday cottages in a unique and captive ...

3. Educational videos

Providing education to address a problem/pain point for your target audience is a great way to get noticed. Start with a little keyword research to find high search volume keywords in your niche. There are a variety of content formats to help you create educational videos including live-action videos, whiteboard videos, and webinars.

The key to these videos is that they’re short yet very informative. Whether you are in the business of selling business tools or consumer products related to health and beauty, educational videos are a great way to start building a long-lasting relationship with your audience. Businesses that are cause-related can use educational videos to explain their cause in an interesting way.

A short animated video containing property content and animated facts and figures. This education video is used by Sykes Holiday Cottages at networking events and PR shows.

Educational video content is critical for spreading awareness about your products and services. You should regularly produce quality educational videos. The strategy will fetch you more attention for your brand and a growing subscriber base for your content. They are equally helpful in capturing and nurturing leads.

---

PROMOTIONAL VIDEOS

A business promotion video for The Mucky Paws Club. Nikki at The Mucky Paws Club is a huge lover of all breeds of dog. Not only does this video portray this,...

4. Business Promotion & Corporate videos

Corporate and business promotion videos serve to showcase your company and its vision to your audience. It is the ‘About Us’ page of your website converted into a live-action video!

A corporate or business advertisment video includes details like:

1. Strengths of a company and its team

2. Details about the business infrastructure and quality standards

3. Awards and achievements

4. products or services we offer

Corporate videos build trust among your audience and focus more on the corporate brand, its values, and its objectives. These videos can be very influential in converting prospects who are considering a variety of options.

Here is a very cool example of how you can use your corporate video to advertise space, office, or building to rent. Using motion graphics within your corporate videos are a cost-effective way to create impactful business videos (which can be a huge plus).

The Capital is the largest office building in Liverpool extending to over 410,000 sq ft with an occupier mix including UKBA and RSA. Situated within a prime ...

---

EXPLAINER & DEMO VIDEOS

5. Explainer, informative, installation and demo videos

An essential part of marketing your products and services is to explain their unique value proposition.

91% of consumers have watched an explainer video to learn about a product or service. - Strategic

An explainer video is an animated video that illustrates the core features of your products and services in simple terms. It uses animated characters, text, graphics, and a narrative to tell your product story. Just note: You must use a professional voiceover and music while creating an explainer video.

Explainer videos are extremely beneficial for startup companies and businesses selling complex technology products.

Such videos are helpful in the capture stage of the buyer’s journey. You can put up your explainer video on your landing page along with a relevant Call-to-Action, to collect some qualified leads for your business.

---

EVENT HIGHLIGHT & MARKETING VIDEOS

The Wirral Life™ Awards 2019 Highlight Video Here are the best parts of the event. a huge congratulations to all the Wirral businesses, both the winners and ...

6. Event videos

Promoting your events on social media is a great way to strengthen your relationship with your fans and followers.

Video of a live event increases brand favorability by 63%. - Twitter

You can get professional videographers to record corporate event videos and then post them up on your social pages. Live streaming on social media is a trend that’s proven to work and requires minimal resources. You can live stream short snippets of your business events as stories on Instagram or as live videos on Facebook and Twitter.

Event promotion videos are very helpful in nurturing your existing leads and building deeper relationships with them. They do this by creating hype around your brand and its newly launched products, and spreading the word! If you are a big brand with a large, geographically dispersed audience, then videos like these are a must!

---

‘THANK YOU’ VIDEOS

7. ‘Thank You’ Videos

Thanking your customers is a great way to make them feel special.  These type of videos also work equally well in helping you to retain your existing clients and get more business from them. You can use any video format to thank your customers, but creating a very personal video would surely add more value.

Here is an example of a striking ‘Thank you’ video from Talbots, a US-based women’s fashion brand.

In this video, the whole executive team of Talbots comes together to thank their customers. The video gives the audience a sense of being a part of the Talbots community - of women who love to dress well. Videos like these help in bringing out your brand values and making your audience feel connected to those values. All types of B2B and B2C brands can make use of ‘Thank You’ videos for higher customer retention. Make sure you have a large customer base and you’ll definitely benefit from such videos.

---

If you are considering video to help promote your business, then why not contact Jam Shakeshaft Video today for a creative approach and competitive quote.

Promotional Video Production

A special event, product, or feature of your business should be shouted about as things that set your business apart from the competition. That’s why we believe promotional videos for your business are essential, helping to highlight your brand in a way that will attract and interest your audience.

At Jam Shakeshaft Video we are a team of creatives, constantly pushing ourselves to come up with fresh and compelling content. Looking for a promotional video maker but don’t know where to begin? Why not contact Jam Shakeshaft Video today?

How To Market Your Holiday Home Using Video

Struggling to find the answer on how to market your holiday home? Want to know the best way to advertise a holiday let?

Jam Shakeshaft Video has had so many clients in this position before. Just not knowing the best way to advertise a holiday home or cottage and frankly, how to market their holiday homes.

 The answer is quite simple… use video.

Firstly, why use video?

Video marketing is found in almost every business marketing communications (70% of marketers plan to use video marketing this year) and there is a good reason. Simply just having a video on a landing page can increase your booking rates by 80%.

---

What does this mean for clever holiday homeowners like yourself?

We know the pain of having to be part of all these comparison sites. The endless list of sites you have registered on from airbnb.com to booking.com still just doesn’t seem to get you fully booked. Imagine if you could stand out on all your other channels… well keep reading.

---

1. Get a promotional video

Whether it be us or another video production company you must get a promotional video. With so many channels not just supporting video but having such promising outcomes, there isn’t a better time.

One thing we recommend to all holiday homeowners is that you think of a promotional video as an investment. You’ve heard the term a picture speaks a thousand words… Well, a video speaks a million then gets you bookings. It creates an inclusive experience and really shows your holiday home in the best light. Something pictures don’t do.

Prediction: comparison sites such as booking.com and airbnb.com don’t support video yet however we predict that they’ll be supporting video by the end of 2019. As of now, some booking sites support this. At this moment in time, we recommend leaving a link in the description. 

Here are some promotional videos for holiday homes that Jam Shakeshaft Video has created:

2. Get more video content

Even if this is stuff you do yourself. You’ll be surprised what footage you can get from something you have in your pocket. Yes, it may be a bit raw and rough around the edges but we’re in a world of social where footage is expected to be rough. As long as you cover some simple steps to really up your production value.

To really up your production value send it to your video footage to a video production company that has an editing service. It means they’ll clean up your footage so it looks professional. Whether it be by adding an intro or outro or a call to action at the end. We always recommend a call to action at the end like ‘book now’. Or ask for the footage they took when filming for the promotional video. Chances are there is some unused footage that would be beneficial.

---

3. Share your promotional video content

Firstly, share your promotional video. However, you want this to be at the centre of each channel. You want to make your promotional video your cover photo on your Facebook business page. You want it to be the feature video on your youtube channel and not just another video. Put it in your e-mail signature and make sure you can find it on your Google My Business account. This would also be the video you use for any ads you would do across your platforms.

---

4. Share your other video content

Your shorter content should be shared across your channels as posts. This just means they see your holiday home in a different light (and not just seeing the promotional video being posted time and time again). These small videos are touchpoints for your potential bookings and this strategy could be what makes you them extra bookings or even full book.

 After, you’ve got a marketing promotional video that makes your holiday home the most desirable, with additional video content that whets the viewer’s appetite and leaves them wanting more. Before you know it, you’ve got a 2020/2021 video marketing strategy that’s guaranteed to get you bookings for your holiday home. This is the best way to advertise your holiday let.

 

If you’re reading this and want to work with a video production company that’s experienced in your market, that cares about your project and knows how to maximize your bookings with video, we’re more than happy to take a call.

10 Awesome Video Types to Help You Promote Your Business

As marketers, one of the most common roadblocks we face is trying to drive the most engagement for our content! In fact, studies have shown it’s the most common challenge faced by B2B as well as B2C marketers.

In order to entice your audience to interact with your content, you need to consistently tell brand stories that inspire and delight. It’s a tall order, meaning that you have to persistently keep creating content that:

1. Educates your audience and answers their questions

2. Entertains and keeps them hooked

3. Is relatable and shareable

Easier said than done, right? Grabbing people’s attention is a huge task, which is why many marketers can’t get by without video marketing!

Video marketing presents your brand with a fantastic opportunity to stand out from the crowd. They’re a visual feast for your audience. A video communicates a lot more information in far less time. In fact, a study from Responsive Inbound Marketing found that social video generates 1200% more shares than text and images combined! Moreover, video is a medium that can help you to tell some irresistible brand stories. It helps you to make use of thought-provoking visuals, graphics, sound and narration to get your audience hooked.

Over 500 million (that’s half a BILLION) people are watching video on Facebook every day. - Forbes

Don’t be left in the dust!

Create video content that provides an awesome experience for your target audience but remember that developing such content requires tons of strategic and creative planning. You have to also ensure that videos are created and targeted according to the stage of the customer lifecycle.

Each video type works best for a particular stage of the customer journey. When you segment your audience on the basis of their lifecycle stage, you will be able to target them with the right marketing messages.

Types of videos to use in marketing:

Educational videos

Providing education to address a problem/pain point for your target audience is a great way to get noticed. Start with a little keyword research to find high search volume keywords in your niche. There are a variety of content formats to help you create educational videos including live-action videos, whiteboard videos, and webinars.

The key to these videos is that they’re short yet very informative. Whether you are in the business of selling business tools or consumer products related to health and beauty, educational videos are a great way to start building a long-lasting relationship with your audience.

Businesses that are cause-related can use educational videos to explain their cause in an interesting way. Take a look at this thought-provoking example from Malezi Bora.

This video beautifully explains and educates people about social problems and influence them to take a step forward. If you are selling a product/service that solves persistent social problems, then such videos can do wonders for your business. These videos work well for non-profit organizations as well.

Educational video content is critical for spreading awareness about your products and services. You should regularly produce quality educational videos. The strategy will fetch you more attention for your brand and a growing subscriber base for your content. They are equally helpful in capturing and nurturing leads.

---

Entertainment videos

Online audiences love short, snackable content. With this format, you can create entertaining videos that make your audience laugh or get inspired. An understanding of your target audience will help you to create videos that they’ll enjoy watching - videos that will imprint your brand and keep them coming back for more. Starbucks created a charming animated video series called 1st and Main. The video series entertains the audience and showcases Starbucks as a ‘the third place’ between home and work.

Videos like the one below work because they make your brand non-intrusive, and they let you have fun with your target audience. Whether you are a retail or an FMCG brand, this kind of content is a sure-fire way to strengthen brand rapport. Social media fans love videos like this, so if you’re considering video, this is a good start for your content marketing calendar. Entertainment videos are great for the attention stage of the buyer’s journey. Did the Starbucks video keep your attention? Case and point!

---

Explainer and demo videos

An essential part of marketing your products and services is to explain their unique value proposition.

91% of consumers have watched an explainer video to learn about a product or service. - Strategic

An explainer video is an animated video that illustrates the core features of your products and services in simple terms. It uses animated characters, text, graphics, and a narrative to tell your product story. Just note: You must use a professional voiceover and music while creating an explainer video.

Explainer videos are extremely beneficial for startup companies and businesses selling complex technology products.

Such videos are helpful in the capture stage of the buyer’s journey. You can put up your explainer video on your landing page along with a relevant Call-to-Action, to collect some qualified leads for your business

---

Event videos

Promoting your events on social media is a great way to strengthen your relationship with your fans and followers.

Video of a live event increases brand favorability by 63%. - Twitter

You can get professional videographers to record corporate event videos and then post them up on your social pages. Live streaming on social media is a trend that’s proven to work and requires minimal resources. You can live stream short snippets of your business events as stories on Instagram or as live videos on Facebook and Twitter.

Event promotion videos are very helpful in nurturing your existing leads and building deeper relationships with them. They do this by creating hype around your brand and its newly launched products, and spreading the word! If you are a big brand with a large, geographically dispersed audience, then videos like these are a must!

---

Testimonial videos

Every time new prospects visit your website or social pages, they are looking to validate the merit of your products and services.  Once they are convinced about the features and pricing, they are keen to get an unbiased opinion about your offerings.

You can get your happy clients to be a part of a testimonial video that includes:

1. Details about the problems that they were facing prior to using your products.

2. Key product features that helped solve their problems.

Testimonial videos can work wonders to trigger the buying decision among your potential customers.

Customer testimonials are one of top three most effective type of video content. - Marketinghy

---

Corporate videos

Corporate videos serve to showcase your company and its vision to your audience. It is the ‘About Us’ page of your website converted into a live-action video!

A corporate video includes details like:

1. Strengths of a company and its team

2. Details about the business infrastructure and quality standards

3. Awards and achievements

Corporate videos build trust among your audience and focus more on the corporate brand, its values, and its objectives. These videos can be very influential in converting prospects who are considering a variety of options.

Here is a very cool example of how you can use your corporate video to advertise space, office, or building to rent. Using motion graphics within your corporate videos are a cost-effective way to create impactful business videos (which can be a huge plus).

---

Tutorials

When you are selling a complex product, you must demonstrate its usage to your audience.

Tutorials help you to teach your clients about using the product easily and effectively, and  4 out of 5 consumers believe that demo videos are helpful.

53% of the businesses said their customer support calls reduced after producing video content. - Optinmonster 

Tutorial videos are usually created as screen-sharing videos or slideshow videos. You can also create a powerful, live-action tutorial video like this one from popular productivity tool Evernote.

---

Work culture videos

Hiring a talented team is critical to the success of every company. It’s great to let people know how much your company values the right people. Attracting the right people is an uphill task. It’s hard to find people who have the skills as well as match your work culture. A company culture video helps you to showcase your workspaces and the overall work environment.

Job posts get 36% more applications if accompanied by a recruiting video. - Jobcast

It gives potential recruits a sneak peek into the everyday work life and the growth opportunities.

These videos are helpful when your business is growing and you need to expand your team size.

---

Loyalty program videos

Reward programs are great to get your customers to stick around and purchase from you repeatedly. You can promote your reward program with the help of a video that showcases its benefits and explains how it works. Loyalty program videos work well in all types of video formats including animated, live-action, and motion graphics.

Such videos are very effective in the growth phase of the buyer’s journey.

Take a look at this intriguing video from HYOTS.

---

‘Thank you’ videos

Thanking your customers is a great way to make them feel special.  These type of videos also work equally well in helping you to retain your existing clients and get more business from them. You can use any video format to thank your customers, but creating a very personal video would surely add more value.

Here is an example of a striking ‘Thank you’ video from Talbots, a US-based women’s fashion brand.

In this video, the whole executive team of Talbots comes together to thank their customers. The video gives the audience a sense of being a part of the Talbots community - of women who love to dress well. Videos like these help in bringing out your brand values and making your audience feel connected to those values. All types of B2B and B2C brands can make use of ‘Thank You’ videos for higher customer retention. Make sure you have a large customer base and you’ll definitely benefit from such videos.

---

If you are considering video to help promote your business, then why not contact Jam Shakeshaft Video today for a creative approach and competitive quote.

Why Property Video Tours?

Why Property Video Tours?

---

1. Attract only pre-qualified leads – saving you time and money on wasted viewings.

2. Give customers instant access to your property 24/7

3. Convey emotion by telling the real story of your property, immerse potential customers in the lifestyle, the history, the location, and the details.

https://www.jamshakeshaft.video/property Why Property Video Tours? Attract only pre-qualified leads - saving you time and money on wasted viewings Give custo...

Property advertising and walk through videos: What are my options?

So you’re selling properties online and want to add property videos to your listings. Brilliant! Here are 3 options.

Have you noticed that more and more websites are incorporating videos into their content? Videos provide engaging, bite-sized chunks of information, which pretty much any type of web content can benefit from.

Is it fair to say that we’re becoming lazier online? The herculean effort required to raise a tired arm and swipe an exasperated finger to move between property photos is just too much for some. Or maybe the majority.

Perhaps we’re just busier than before and doing stuff like eating the freshly ‘deliverood’ Pad Thai whilst checking out property listings on the iPad is the norm. Property videos facilitate the lazy and busy amongst us to sit back and simply absorb the property pixels, no hands needed.

It might sound too fancy, too complicated or too expensive, but there really is a video option for everyone. If you’ve never considered property videos, read on to see what your listings are missing!

---

Why should I add property videos to my listings?

Making your listing as engaging as possible will help you to stand out from the crowd, generate more interest and more viewings. That’s what it’s all about, right?

Property videos are a great way of doing this, and there are several ways to make videos that really showcase and sell your property.

Whilst a Tony Stark-style mansion will have the budget for a high-end 3D 360° Virtual Reality or Pro Video Tour, your average 3 bed semi won’t. But that doesn’t mean that your bread-and-butter properties can’t come to the video party!

If you’ve read our stuff before, you’ll know we believe that great property photography is essential and that there are some strong arguments (3, actually) for why you should include a floor plan in your listing.

But with lots of agents now having both, video is another way to make your listing stand out. Property videos are engaging—and they look pretty fancy, too! Still not convinced? Here are some things to consider…

1. People LOVE video: By 2019, internet video traffic will account for 80% of all consumer internet traffic. Showcase your properties in a way that people want and expect to see.

2. Stand out from the crowd: A branded video can be the icing on the cake of your listing! Are your competitors using videos? No? Then your listing will be all the more enticing!

3. Win more instructions: When pitching for your vendor’s business, just drop in: “Oh yeah, and we’ll be marketing your property with a beautiful 1080p HD video on the portals and our social media channels”. See what happens.

4. Better for your SEO: Google loves engaging content and pages with videos often rank better than ones without. Property videos are good for your audience and good for SEO.

5. Tyre kickers: Some kinds of property video will give an excellent overview of the house, weeding out people who would have booked a viewing and wasted your time but now, after watching the video tour, know not to bother.

Starting to come round to the idea of property videos?

Take a look at our rundown of the various types of video to learn how to give your listings that wow factor!

---

#1: 3D Virtual Reality Tours

This one feels a bit sci-fi but it’s pretty impressive. 3D Virtual Reality Tours allow potential buyers to explore the inside of the property through a full 3D 360° walk-through. If you’ve ever looked at a company’s internal Street View on Google Maps, it’s just like that.

People can navigate through the house, going from room to room as if they were actually there! They get a good feel for the property’s size and layout, and can view the rooms from any angle. If you’re feeling particularly fancy, you can use a VR headset for a totally immersive experience.

Matterport is a popular technology/company providing 3D Virtual Reality Tours, click here to see a real life example >

What properties is it for?

A high-quality 3D 360° property tour isn’t cheap, so they’re better suited to luxury properties with a higher return on investment.

VR tours also work best on properties that are well presented throughout, rather than those trickier ‘viewing strongly recommended’ listings.

How is it done?

The property is photographed using 360° cameras. Special software is then used to stitch the images together, creating a virtual property. You can also highlight areas of interest like hardwood floors or brand-new fitted appliances that you don’t want people to miss!

Pros

A VR tour is a really impressive way to show off a property and adds prestige to your brand. As this technology gets cheaper and more accessible, 360° tours may become the norm, so now could be a great time to get ahead of the trend!

Cons

You probably won’t be able to make a VR tour if you’re not a professional, and hiring one can be expensive. It might be out of your price range right now, but costs could drop as the tech becomes more common.

The software required for viewing 360° tours isn’t supported by Rightmove or Zoopla. You’ll have to host the tours on your own site and link to it from the listing—though this has the added bonus of getting more people onto your website!

---

#2: Pro Video Tours (aka Virtual Tours, Property Walk Through)

A Professional Video Tour is a recorded walk-through of the property, taking viewers into each room individually. You can even include the surrounding area in your video, giving a flavour of the location.

Specialist camera and recording equipment is used to keep the camera still and smoothly glide around the house. The footage is then professionally edited in software like Adobe Premiere Pro with music and graphics added.

What properties is it for?

Pro Video Tours are, on the whole, still for the higher end stuff, but this will depend on what area of the country you’re in (which determines the value and therefore your commission and budget).

These professionally made property videos (yes, you’ll need to hire an expert) give a clear idea of size and layout, allowing viewers to feel as though they’ve already visited. And, to be honest, on a nice house, they look incredible!

If you want to ditch the ‘Pro’ aspect of the video tour, then you could do it yourself by just walking around the house and record it on your smartphone. However, the difference between your video tour and a Pro Video Tour will be, err, kind of noticeable.

How is it done?

Someone physically walks around the property, filming their point of view as they go. Usually performed by a professional videographer.

The video can be a simple walk-through or something with higher production value, using tracking shots or even drone footage. The video footage can be edited with branding, music and narration if you like.

Pros

Professional Video (or Virtual) Tours give a great idea of the property and can look phenomenal in a nice home, definitely ramping up the ‘warm tingly feeling’ someone gets when they just have to book a viewing!

Plus, they’re doable for anyone with basic camera skills if you go down the DIY route (but these don’t look phenomenal).

Cons

Depending on your skills and what you want the end result to be, video tours can take a long time to make. Hiring someone who know how to do it properly can get expensive, especially if you opt for all the bells and whistles.

---

#3: Video Slideshows

A Video Slideshow is the easiest and cheapest way to make a video tour. They simply transform property photos into video, playing them one after the other like a slideshow. While these may now sound pretty basic compared to the other 2 options, they can still look very cool!

Photos of the property are displayed alongside various transitions, motion effects and music. You can also encourage people to contact you by adding your own custom branding and a CTA. Good video slideshows are much more dynamic and engaging than photos, and can help you to get real people through those doors!

What properties is it for?

Video Slideshows are perfect for properties of all shapes and sizes, both low and high value, as they can be created very quickly (Like, a few hours after taking the photos quickly). They’re also extremely cost-effective.

How do I do it?

You can use software like Adobe Premiere Pro, or there are companies that can do it for you (that’s where we come in!).

You’ll need to take the pictures of the house first, then either add them to Premiere Pro or send them to us to do it for you. The example Video Slideshow above is one that we made.

To make sure that your videos look awesome, the images need to be awesome as well. Download our Ultimate Guide to Property Photography for our simple tips to help you to capture sensational shots! You may also fancy enhancing your images first to show the property in its best light.

Pros

Video Slideshows are a really affordable option suitable for a wide range of properties. They’re quick and easy to create, and don’t require expensive equipment or time-consuming video shoots.

A slideshow can be just as engaging and informative as a walk-through tour, but at a fraction of the cost, giving a great return on investment. If you’ve got a nice set of property photos, you’ve got what you need for a great property video!

Video slideshows can also be displayed in the ‘Video Tour’ tab on Rightmove.

Cons

A Video Slideshow can’t display the precise layout of a property in the same way as a VR or pro video tour; they can only show what the photos show.

They are less immersive and less impressive compared to other types of property video available.

---

Property videos by Jam Shakeshaft Video

If you like the idea and look of a property video and want to learn more about what Jam Shakeshaft Video can do, head over to Jam Shakeshaft Video’s property page for more info and to see further examples, or get in touch if you’ve got any questions.

Simply send Jam Shakeshaft Video an email today or call on 07709 627 634 for a free competitive quote. standard turnaround for a professional property video is 48 hours after the property has been captured. More urgent properties can be completed for the very next day.

Property Videos in Liverpool, Wirral, North Wales, and Chester

Property Video.

High impact property videos are a great way to highlight the lifestyle and sell the dream. Focusing on the very best features, we’ll capture the details to reveal the full potential of a property or development within a dynamic and distinctive showcase.

Show your property in the best possible way.
Our high definition videos are produced in-house and come fully branded with soundtracks added as standard. Need a voice-over? We can organize that for you too. With an efficient 48-hour turnaround, your professional property video will set you apart from the crowd.

Best coffee in town?
A property video doesn’t only have to be of a property, you can use it to sell the surrounding area too. Showcase great travel links, green open spaces, bustling high streets with a great selection of cafes, bars, and restaurants. Sell the lifestyle on offer within your area and encourage people to view your property.

Property Advertising Videos in England

Property Videos For Estate Agents & Holiday Lets.

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

---

What Does It Cost For A Professional Property Video?

1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420

North West England Property Video & Photography Company

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for a competitive personalized quote.

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

Photography by Adam Kenrick Photography

What Does It Cost For A Professional Property Video?

1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420

8 Reasons You Need to Use Video Marketing In Your Business

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Bonus Tip 1: Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

What Does It Cost For A Professional Property Video?

Prices for Property Video Production for Estate Agents, Holiday Lets, or Just a Showcase video.

Jam Shakeshaft Video is a national property video specialist, having worked with such companies as Sykes Holiday Cottages, Fine & Country, and The Regenda Group. You can be sure your property video is filmed, edited, and produced to an industry-leading standard.

Jam Shakeshaft Video offers a choice of 3 types of property videos. The 3 choices below will usually cover most estate agents' or holiday letting agencies needs! However, we are, of course, able to work beyond these defined parameters where required and offer tailor-made services to please all clients.

As a company, we also have a property video and photography package deal on offer, which combines professional video with professionally produced and processed property photography.

---

1. Basic Property Walkthrough Video

HD stabilised property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Time on Site: up to 90 minutes | Delivery Time: Uploaded in 48 Hours 

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Time on Site: up to 120 minutes | Delivery Time: Uploaded in 24 Hours  

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licenced music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Time on Site: up to 3 Hours | Delivery Time: Uploaded in 48 Hours 

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Time on Site: up to 3 Hours | Delivery Time: Uploaded in 48 Hours 

Total Cost: £420

---

Top 10 Reasons Why You Need An Event Video

Corporate Event, Music Event, Awards Event, Business Event, or Special Event!

Event Highlight Videos can boost your companies reach!

---

According to a Forbes Insights study, 65% of the business executives surveyed said that they would visit a company’s website, after viewing a video. (source)

And that’s just one of the reasons that so many businesses choose to create an event video.

Need more convincing?

Here are ten more reasons why you should promote your business with an event video.

---

---

#1 Perfect For Delivering Key Messages

Event videos are usually bright, fast-paced, colourful, and feature lots of people are smiling in front of the camera. This enables the video production company to create a really fast-paced edit and present a lot of key messages. At the same time, those messages can be presented in a really informal way, so that it doesn’t appear overly promotional.

#2 Let Your Customers Sell Your Event

During the event, you can film interviews with your clients, vendors, and other event attendees where they share their experiences. This is a great way to provide nonbiased, social proof to market your next event.

---

---

#3 Maximize Your Events Entertainment

There is invariably an element of entertainment at most events which you can include as part of the video. This way you are not only educating your audience, but you also entertain them with the footage that you capture.

#4 Improve Your Company’s Brand Image

Through the video, you’re giving out the impression that your company is a really great company to work. Potential employees and corporate partners will be shown your business in the best possible light.

#5 Leverage Other Brands

You can use your video as a branding exercise. Get lots of brand names in there, and not just your own. Show the world with which great brands you are working, put them in the video, and then put that event video out on YouTube.

---

---

#6 Position Your Company In The Market

You can use it as a positioning exercise, the video can say that your company is young, fresh, cool and funky. An event video is a great way of saying “look at the type of events that we put on, aren’t they awesome”.

#8 Create Marketing Material For Future Events

You can use them to promote future events and illustrate why people should be going to them, you can send the event video out to your clients to say either,

“Look at the event that you came to, and wasn’t it brilliant. Here are the highlights, I hope you had a really good time.”

Or you can use it to send to clients who didn’t turn up to the event and say;

“Hi, look what you’ve missed it was awesome, but you are still getting the key messages out of it.”

#9 Highlight Your Company Sponsorship

You can highlight your companies’ sponsorship of a certain event through a video as well. The event video can sit on your YouTube channel, which really underlines the association between your brand and the event that you sponsored.

#10 Provide A Platform To Explain Your Vision

You can have a company representative talking about why they sponsor a certain event and highlight the importance of that event to your company. This can both be used for your internal and external communication. An event video is a fantastic platform to explain your company vision and establish yourself as a thought leader in your industry.

---

Want Your Own Event Video?

We would love to help. Use our contact form or call us on 07709 627 634

5 Important Reasons Why Your Business Needs Video

Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.

1. Reach more potential customers through social

Video is one of the top shared pieces of content on social media.* If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.

2. Convey more information in less time (and more than just information)

“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.**

Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.

3. Google loves video

Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also, Googles own YouTube – the second largest search engine globally* and since this acquisition, Google algorithms heavily favor video content over text-based.

4. Stand out from the crowd

There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

• 90% of web consumers say that a video helps them make a decision to buy a business’ product or service

• 65% of executives who watch work-related videos visit the business’ website afterward

• 64% of people who visit a business’ website are likely to buy their product after watching a video

• Estate agency listings that use video get over 400% more inquiries than those without video.

Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.

5. What are you waiting for?

Not only does a solid brand video act as a means to distill your message, but it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.

Business Video in Liverpool, Wirral and Chester

Your Business. Your Advertisement.

Video is now an essential part of any marketing or communications strategy.  It can raise conversion rates, build engagement with your brand, and help customers make buying decisions.  To help your company to get noticed, you need original and engaging content creatively suited to your brand.

At Jam Shakeshaft Video, we will listen and understand your business, your budget and your needs to create a targeted video filled with professional and eye-catching content that will reach your goals.

Creative Content That Will Help You Reach Your Goals.

Video is a great way to raise awareness of your brand and services, but it can do far more. It can show the value of your events, help your customers get more from your products, or attract new talent.

At Jam Shakeshaft Video, we offer a vast range of corporate, commercial, and event video services. From conference filming to business advertising videos. Our aim is to get your business noticed.

---

Full Service

We create your videos from an original idea all the way through to publication. As a designated team, we will take care of your project from start to end, ensuring an optimal, bespoke service. 

Creative Development

As a talented creative team will work with your brief to create high-impact video content that gets your brand, company, cafe, or shop noticed by a wider audience. 

In-House Equipment

From drones, motion control sliders, gimbals, or 4K cameras, Jam Shakeshaft Video has the kit and the expertise needed to make your video a success. 

National Reach

With full-time crews in Liverpool, Manchester, North Wales, Cornwall, Scottland, and The Lake District our filmmakers can reach most locations in the UK in under 4 hours. 

Distribution Support

Our digital team will support you with everything from structure and format, to specific advice for video platforms to help your film have the biggest impact. 

Great ROI

We will recommend the best solutions for your objectives and budget, conscious of delivering the best possible return on investment.

---

Jam Shakeshaft Video industry leading property videos across the UK.

Jam Shakeshaft Video industry-leading property videos.

Unbeatable quality and amazing value produced with no effort from the estate agent and delivered to your inbox within 48 hours.

Professional property tours look amazing on such websites and apps as Rightmove, Hewitt and Adams, Sykes Holiday Cottages and Fine & Country to name a few. Jam Shakeshaft Video compresses and exports your property video to integrated directly into all listings and website pages.

Jamie Shakeshaft's videos breathe life into your Facebook, Instagram, Twitter, and all social media platforms so you can market your property on a national or even worldwide level. 

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your client’s properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs were taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for a personalized quote.

The Old Castle Property Video

THE OLD CASTLE PROPERTY PROMOTION VIDEO

Travel through the mists of time, with a stay at the Old Castle. This incredible and historic property sits within the beautiful Rowallan Estate in East Ayrshire, and dates from the 12th-Century. Sleeping 10, it's a truly unique destination for exploring the surrounding Scottish countryside or the metropolitan delights of nearby Glasgow. For fans of TV show Outlander, there is a wealth of filming locations just a short drive away!

Commissioned by Sykes Holiday Cottages

Filmed and edited by Jam Shakeshaft Video

About the property

This historic castle is set within the glorious grounds of the Rowallan Estate, just over four miles from the town of Stewarton in Scotland.

The commanding presence of the castle really catches the eye, towering over the estate with three floors to explore.

Dating back to the 12th century, the castle boasts many period and character features, but has seen a long renovation to bring the interior up-to-date.

Prepare sumptuous family feasts in the traditional kitchen or place an order to the award-winning onsite restaurant and have dinner delivered right to the door.

There is also a grand dining room where everyone can gather to enjoy a fine meal and discuss the day’s events.

Climb the traditional stone stairs to reach the first floor occupied by three beautifully presented bedrooms, including the large master bedroom with super king-size double bed and an elegant en-suite bathroom.

The fourth bedroom can be found in an annexe off the castle, complete with a king-size bed and en-suite shower room.

Entertainment can be found on the top floor in the recreational living room, housing a pool table and selection of games to keep the whole family occupied for hours.

Curl up beside the electric fire and catch up on your favourite shows or gather everyone for a family movie night.

The well-maintained estate gardens provide lovely walking opportunities, while the fabulous golf course is considered one of the finest in Ayrshire, designed by winning Ryder Cup Captain, Colin Montgomerie.

Within close reach is the fascinating Ayrshire coast, featuring the wonders of island life, countryside towns and sandy shores.

The wonderful city of Glasgow can be reached just a short drive away (approx. 25 minutes), filled with excellent shopping facilities and iconic buildings, including one of the oldest universities in the world.

Further afield is Loch Lomond and the Trossachs National Park, offering breath-taking scenery and a plethora of outdoor opportunity.

A truly magical base for a memorable holiday, any time of year.

Online Property Promotion Videos | Walk Through Experiences

PROPERTY BUYERS AREN’T JUST LOOKING FOR BUILDINGS, THEY’RE LOOKING FOR BREATHTAKING VIEWS!

By working closely with Estate Agents and Holiday Cottage providers Jam Shakeshaft Video has an enviable reputation as a specialist in the production of high quality property videos. Our cutting-edge drones and gimbal mounted camera systems will showcase every property from the best angles, capturing the views and details that will sell or rent your property.

Whether it is a coastal or waterside property, a luxury country estate, or working agricultural land our stunning video productions will show your properties in the best light. Plus, you can introduce your property buyers to the surroundings with our area guides, tailor-made to show the local towns, villages, countryside, and beaches.

THREE KEY POINTS TO MARKETING YOUR PROPERTY.

SHOWCASE THE AREA /

Alongside producing stunning interior shots of the properties we film, we provide equally stunning aerial shots of the surrounding area of the property. This really sets the scene and helps potential customers visualise more than just the house itself.

VISUAL REPRESENTATION /

There is no better way to show off a home than through video, it gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be.

MARKET YOUR PROPERTY /

Get a heads up advantage over your competitors. People love video and the statistics back it up, 73% of home sellers would choose an estate agent who actively use video to promote and boost real estate sales.