Unlocking the Power of Property Videography: Elevate Your Real Estate Marketing Strategy

Unlocking the Power of Property Videography: Elevate Your Real Estate Marketing Strategy

In the fast-paced digital world of real estate, the key to standing out lies in innovative marketing strategies. As technology continues to evolve, property videography has emerged as a game-changer, offering unparalleled benefits for agents, sellers, and buyers alike. In this post, we'll delve into the transformative advantages of incorporating property videography into your marketing arsenal, supported by compelling statistics highlighting the effectiveness of video marketing in the property sector.

1. Captivating Visual Experience:

Property videography enables you to showcase your listings in a dynamic and immersive manner. Instead of static images, potential buyers can visualize themselves walking through the property, gaining a deeper sense of its layout, ambiance, and unique features. According to research, properties listed with video receive 403% more inquiries than those without.

2. Enhanced Engagement:

Video content has become increasingly popular across all digital platforms, and real estate is no exception. Studies reveal that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. By leveraging property videography, you can capture the attention of your target audience and keep them engaged for longer periods, increasing the likelihood of conversion.

3. Increased Reach and Exposure:

In today's competitive market, reaching the right audience is essential for success. Video content has a higher likelihood of being shared and virally distributed across social media platforms, expanding your property's reach far beyond traditional marketing channels. Properties listed with video receive 403% more inquiries than those without, highlighting the significant impact of video content on lead generation.

4. Establishing Credibility and Trust:

In an industry built on trust, establishing credibility is paramount. Property videography allows you to showcase your professionalism and expertise, instilling confidence in potential buyers. According to recent surveys, 73% of homeowners are more likely to list with a real estate agent who offers to create a video for their property.

5. Competitive Edge:

Innovative marketing strategies can provide a competitive edge in a crowded marketplace. By embracing property videography, you differentiate yourself from competitors who rely solely on traditional marketing methods. Research indicates that including video on a landing page can increase conversion rates by 80%, demonstrating the significant impact of video content on buyer decision-making.

In conclusion, property videography offers a multitude of benefits for real estate professionals seeking to elevate their marketing efforts. From captivating visual experiences to increased engagement and exposure, the statistics speak for themselves. By harnessing the power of video content, you can effectively showcase your listings, establish credibility, and gain a competitive edge in the market. Embrace property videography today and unlock the full potential of your real estate marketing strategy.

Jam Shakeshaft Video offers a range of property videography options to suit any property and any budget. including, but not limited to, highlight reels, corporate buildings, full property tours, drone-style fly-around, estate agent introduction tours, and case studies.

why not watch some examples of our work below?

Online Property Promotion Videos | Walk Through Experiences

PROPERTY BUYERS AREN’T JUST LOOKING FOR BUILDINGS, THEY’RE LOOKING FOR BREATHTAKING VIEWS!

By working closely with Estate Agents and Holiday Cottage providers Jam Shakeshaft Video has an enviable reputation as a specialist in the production of high quality property videos. Our cutting-edge drones and gimbal mounted camera systems will showcase every property from the best angles, capturing the views and details that will sell or rent your property.

Whether it is a coastal or waterside property, a luxury country estate, or working agricultural land our stunning video productions will show your properties in the best light. Plus, you can introduce your property buyers to the surroundings with our area guides, tailor-made to show the local towns, villages, countryside, and beaches.

THREE KEY POINTS TO MARKETING YOUR PROPERTY.

SHOWCASE THE AREA /

Alongside producing stunning interior shots of the properties we film, we provide equally stunning aerial shots of the surrounding area of the property. This really sets the scene and helps potential customers visualise more than just the house itself.

VISUAL REPRESENTATION /

There is no better way to show off a home than through video, it gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be.

MARKET YOUR PROPERTY /

Get a heads up advantage over your competitors. People love video and the statistics back it up, 73% of home sellers would choose an estate agent who actively use video to promote and boost real estate sales.

Property Videos

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for personalised quote.